For this task we were asked to create a logo using our initials by designing in Adobe Illustrator. We had a selection of typefaces to choose from, including:
· Gill Sans
· Garamond
· Arial
· Adobe Caslon Pro
The modification of the fonts had to be subtle and uniform, and by using the design elements we had to create a dynamic and visually interesting logo. I decided to design a few different logos with very contrasting styles and design elements. The ideas i came up with had unity, which tied the letters together and created its own font style. My first concept was much more classical and elegant, which would be suitable as possibly a law firm, business company, bookshop, or any job that would need to express a professional aspect to it. The second concept i created was much more modern and bold, and with the use of tilting and arranging the letters, i managed to form a triangular space in the centre of the design, causing it to seem like a logo. Due to the sharp edges on the letters, i thought it would be an interesting and appropriate logo for a hardware store, electrical supplies, and more technical engineering or technology wise stores. My final concept was much more altered and manipulated by the outlines, and i even slanted the logo to create an interesting effect. However, it does not seem to be a proper logo for any business, and it is quite bold and thick. For the two top designs, i also created them in different colour schemes, to show the different businesses they could associate with just by changing colours to be more suitable.
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